Rich Sinkovic, sales engineer at PMI Industries, joined PMI on December 15, 2021. Previously, he had been a sales engineer with a company that produced automotive manufacturing equipment.
In the short time he has been with the company, Rich has gained a lot of knowledge about PMI’s engineered protection solutions for underwater marine cables and subsea cable terminations, including assemblies and hardware that are used in electrical, optical, pressure, and mechanical applications. He has taken what he’s learned about PMI’s underwater marine cable connectors and subsea cable terminations and used it to ensure successful projects for PMI’s customers.
As one of PMI’s newer team members, we asked Rich to share a little about himself.
Please tell us about your education and career path on your way to PMI Industries.
I earned an electrical engineering degree and mathematics minor from Ohio University. For the last 14 years, I have worked as a sales engineer.
What do you enjoy most about the work you do?
Customer interactions are the best part of my work. As I learn about our customers’ projects, I’m able to explain the benefits of our products or services and take their feedback to our engineers and production team.
What is a specialty of yours that you are particularly proud of?
I pride myself on my attention to detail. This helps greatly as I look at costs, lead times, and engineering drawings daily.
How would you describe a “typical” work week?
Typically, I’m working at PMI’s new, state-of-the-art facility, which we moved into in January, 2023. My day is spent communicating with customers via email, phone, and video calls, attending internal meetings to collaborate on new inquiries and new PMI products, and/or researching new markets and opportunities. Often, I visit our lab/production areas to see the progress of production and testing. Occasionally, I travel to visit customers and attend tradeshows and conferences.
What have you learned about the industry? Are there any trends or changes you are following?
Every project is slightly different, allowing me to continually learn. For instance, one of the markets we work in is seismic and marine surveys. To properly survey, the air guns and streamers need to maintain a certain distance apart from each other. This is accomplished with our Dyna II suspension system.
A recent trend we’ve seen is the move from traditional streamer surveys to node surveys. This reduces the number of streamers needed because the nodes capture the data. We have had many conversations with our customers and designed new Dyna II systems that can handle the larger cables used on node surveys. We plan to follow this closely with our customers and will create new systems as the market requires.
When you’re not working, what do you enjoy doing?
I live in Lakewood, Ohio, a suburb of Cleveland. I grew up in northeast Ohio and am a Cleveland Browns fan. I like to spend time with family and friends pursuing my interests. For instance, I like to attend live music, go to movies, and search for vinyl records or find new plants to add to my collection. If I’m hanging out at home, I like to read comics and graphic novels, watch TV, or build Lego sets.
When you were a kid, what did you want to be “when you grow up”?
I wanted to work in movies. Not necessarily as an actor, but to be involved in the industry in some capacity.